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Customer Relationship Management

26 February

The Great CRM Tragedy: The Filing Cabinet That Thinks It’s a Solution

  • Posted by Ali Kar
  • Categories Blog, Customer Relationship Management, Strategic Planning
  • Comments 0 comment

Public Sector CRM & RPA: Innovation or Institutionalized Waste? In many public sector organizations, the CRM department was meant to be the beating heart of citizen engagement; instead, it has become an automated filing cabinet—tracking, storing, and archiving inefficiency. Designed …

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03 December

The tale of the faster horse: A colorful lesson in customer expectations

  • Posted by Ali Kar
  • Categories Blog, Customer Relationship Management
  • Comments 0 comment

True innovation isn’t just about technical perfection—it’s about understanding what truly resonates with customers. This blog explores how businesses can break free from conformity, embrace meaningful change, and strike the right balance between creativity and practicality to drive real innovation

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